Beloved by Victorians, the Country Fire Authority (CFA) was about to experience its biggest ever change – becoming a volunteer-only fire service. We helped CFA clarify its story as trusted, skilled and community-connected fire experts and gave them the tools to make that story heard.

They provide essential services that communities need to hear about, but often don’t. Council’s aims to better connect with their community needed a foundation, so we developed their very first, council-wide communications strategy.

With philanthropic support, this community-led initiative was ready to launch nationally. It needed a brand bold enough to carry its vision. We created the name, purpose narrative and identity, and built the channels that now drive events, media and advocacy for stronger, connected communities.

At a significant time of building industry change, and a new Strategic Plan (Vision 27), the Victorian Building Authority needed to tell the story of the industry regulator they were set to become. We helped get their crucial story clear on how they were changing and why it mattered.

With major reforms underway, MHIP risked getting lost in a crowded mental health sector. They needed a way to share progress and connect people. We built a clear identity, a vodcast series, and a learning community that gave the program visibility and helped the sector learn together.

ACO entered a time of transformational change that would be felt most by staff. They needed clarity and reassurance through the process. We developed a purposeful Change Story, transparent engagement, and tailored executive support to help the organisation navigate change with confidence and credibility.

The successful future of both Victoria’s and South Australia’s Optometry members association came down to a vote. We helped create a strategy and messaging that would help ‘See more for Victorian and South Australian members’ by convincing them of the benefits to voting ‘yes’ to amalgamation.

When Australia’s largest University had grand ambitions to open a campus into Indonesia, during the pandemic, we ensured that we could manage the message positively to ensure a successful launch.

Victoria’s Country Fire Authority needed to modernize and change the way it did things in order to fully realise its potential as a volunteer fire service. With an ambitious and challenging Transformation Program, we helped CFA define its ‘why change’ story, so that everyone could see the benefits.

Joining forces with Altometer Business Intelligence, we helped CFA’s education team evaluate what worked and what to do next when Covid-19 accelerated plans to deliver their traditionally face-to-face bushfire prevention programs online.

What is a technology precinct? This is the story of an innovation hub that is more than just the University – it’s a breeding ground for commercial and research innovators to make ground-breaking research discoveries into reality - improving the lives of millions of people.

$300 million of programs, 4 delivery agencies and 10 years to deliver Recycling Victoria’s shift in the way Victorians rethink their waste as a smart, clean economy. Coordinating the many moving parts and milestones of this decade-long effort needed us to deliver a strong plan to pull it all together, with a clear message.